News

Proximity people love a bit of shopping and there’s no better retail therapy than winning the prestigious John Lewis account. Following a comprehensive pitch process, we are delighted to have been appointed to support CRM strategy and campaigns. The store launched a reward scheme in 2012 to selected customers called my John Lewis and Proximity will play a key role in developing the programme. Our remit extends across...

Data is the hot topic right now and Proximity London is demonstrating its commitment to uncovering the behavioural truths behind the numbers with a key new appointment. Amanda Arthur joins Proximity London to head up Proximity’s 23 strong data & analytics team, running large scale data driven programmes for clients including BBC TV Licensing, Volkswagen, P&G, Kraft and Shell. Her main focus will be on one of ...

Oxfam has appointed Proximity London as their Digital Agency following a review in January. They will work closely with Oxfam’s Marketing teams to deliver an integrated digital activation strategy with the objective of acquiring new donors and driving income growth. Proximity will also work closely with Rainey Kelly Y&R who are Oxfam’s brand agency to deliver an integrated solution this summer. Paul Clarke Direct...

Proximity London’s Technical Director & Delivery, Andy Morris, shares his Top 10 take outs from the 2013 South by Southwest® Conference in Austin Texas: 1. Leap Motion The star product of the show (shipping May and we have it on order) 2. User interfaces are turning up everywhere often to the detriment of user experience 3. The Quantified Self. The rise of Little Data collection through multi-sensory device...

Gabrielle joined the London agency in June 2012 as Deputy Managing Director and Chief Innovation Officer after three years at Proximity Paris, where she was Deputy Managing Director. Over the last six months at Proximity London she has been responsible for bringing in several senior digital figures to the agency, she has also won a number of successful pitches during this period including Clearblue – where the agency...

Proximity London has joined forces with leading photographer Carl Warner for a direct mail campaign to launch the new Volkswagen Golf. The piece deconstructs the new car, using car parts to create a beautiful three-dimensional CityScape. Photographer Carl Warner is often referred to as the ‘Willy Wonka of photography’. He creates stunning scenes from sweets, fresh fruit, vegetables and even smoked salmon. His a...

For the seventh year in a row, BBDO (including Proximity) took the top spot of most awarded creative agency in the world for 2012, according to the Gunn Report, which tracks industry competition wins. In addition to being the most awarded agency network overall, it also took top honours in the digital category for the first time, it was also ranked No. 1 in the film category. Andrew Robertson, president/CEO, BBDO Wor...

The press has been saying very nice things about the new website we’ve created for Royal Mail and so have our clients. www.royalmail.com delivers pretty much everything you could want from a mail service in a smooth, well-engineered, intuitive way. A lot of quality thinking – not to mention quality design and coding – has gone under the hood. As Charlie Herbert, Head of Digital at Royal Mail, confirms – “Proximity an...

Patrick Collister has released his annual analysis of the world’s best communications agencies and campaigns today, in the Directory Big Won report, covering everything from advertising to DM. We’re delighted that Proximity London is ranked No.2 DM agency in the UK, No.9 in the Global DM agencies Top 10 List and No.6 across disciplines. It’s also great to see our network BBDO named 2012′s most awarded adv...