Agency of the year

Love Lived Here


As part of the two week Pride Festival in London, Proximity London have created Love Lived Here, a campaign to celebrate some of the famous London residents of the #LGBT+ movement throughout British history.

Starting on the 26th June, key blue plaques around London will be given a temporary rainbow makeover to acknowledge the individuals who lived there as part of the LGBT+ community, alongside their literary, scientific, economic or artistic achievements.

Because whilst their work has been marked as part of British history, their LGBT+ status may be lesser known, particularly in view of the less accepting times they lived in.

Recognition for who they were, not just what they did.

Plaques that have been changed include solider and poet Siegfried Sassoon, artists Charles Ricketts and Charles Shannon and Choreographer Sir Frederick Ashton.

Executive Creative Director, John Treacy, said “It’s a simple idea to celebrate who these amazing people really were, beyond just recognising what they did. And a chance to talk about something that, in nearly all these cases, was never talked about at the time.”


Alongside this, Proximity London have created an animated video of some of the plaques which will be shown on a screen during the Pride Festival on the 9th July.


Plaque Details:

The following plaques have been given a rainbow cover for Pride:

Alan Turing

2 Warrington Crescent W9 1ER


Charles Laughton

15 Percy Street, Fitzrovia, London W1T 1DU


Sir Frederick Ashton

8 Marlborough Street, Chelsea, SW3 3PS


John Maynard Keynes

46 Gordon Square, Bloomsbury, London WC1H 0PD


Lytton Strachey

51 Gordon Square, Bloomsbury, London WC1H 0PN


Radclyffe Hall

37 Holland Street, Kensington, London W8 4L


Siegfried Sassoon

23 Campden Hill Square, Holland Park, W8 7JY


More for information and biographies please visit the English Heritage Site