Agency of the year

COO Andrew Waddell

As COO, Andrew is responsible for all elements of Proximity’s operational health today and in the future, as well as playing a core role in defining the agency culture, positioning and talent management. Having joined the company in 2008 to run the Volkswagen account, Andrew now heads up the 80-strong Client Service department; as well as involvement in new business development, and running key accounts – SSE, John Lewis and P&G.


At work

Since joining the agency world in 2000, Andrew has worked across many sectors from automotive and FMCG, to retail and utilities. He’s worked on three of the biggest automotive brands in Europe: Mercedes-Benz and Lexus at smaller independent agencies before ultimately joining the big network boys to run Volkswagen. His two client-side secondments, at Avis and Sky, taught him a real appreciation of the pressures faced by clients which strongly influenced his approach to the Client Service role at Proximity. Career highlights include several high profile pitch wins including Sky, John Lewis and SSE.

At play

With two young sons at home, most of Andrew’s time is spent building Lego, breaking Lego, then building Lego again! When there’s down time from this, he vents his competitive side on the squash court, his spiritual side on his surf board and his creative side renovating his home. When there’s down time, that is.