Agency of the year
How do you get a cash-strapped student to buy a TV Licence? We know this is a challenge because the number of students buying a licence has been declining in recent years. We didn’t know the answer, so we asked students to sell a TV Licence to the hardest audience of all – themselves. The approach was new to TV Licensing, but it worked. As a bonus it was acknowledged by the industry; picking up silver for Best Customer Journey at the 2014 DMA’s.