Gabrielle joined Proximity London from our Paris office in June 2012 and, after 3 years as Managing Director, became CEO in 2016. Gabrielle has led the work on our new agency positioning and works hand in hand with John Treacy (ECD) to continuously drive fabulous creative output. Aside from her management duties, Gabrielle is also core to our new business team which in the last 14 months has secured 19 pitch wins.
Within three years of starting her career at FullSIX and SixandCo (now Grand Union), Gabrielle was leading the Procter & Gamble account globally and responsible for bringing nearly all their beauty brands into the digital world. After many happy years working on gems such as Olay, Pantene, Vicks and Max Factor she moved to Proximity Paris as the Digital Lead on Gillette for WE and CEEMEA, becoming Deputy Managing Director in 2010. During her time there, Gabrielle successfully brought in the Kraft Foods account which she still leads to this day.
Gabrielle’s real obsession is Aikido. Having practiced for 14 years, she even took a three-month sabbatical to train full time in Paris with her favourite teacher before her black belt exam – we don’t like to disagree with her here!