Agency of the year

Lloyds Bank The Black Horse rides again

When an EC ruling stated that Lloyds TSB had to be split up, it triggered the biggest financial rebrand of the century. Over an impossibly short timescale, and with customer trust in banks low, we worked alongside Lloyds roster agencies and developed a totally new brand identity for Lloyds Bank across hundreds of printed materials and thousands of digital assets. The black horse was back.