Agency of the year

Proximity wins Gold at the Caples

Proximity London has won gold at the 2017 Caples Awards for their work for the RNLI.

‘Communication Saves Lives’ was honoured with the award in the Courageous Client of the Year category, cementing it as one of the bravest, and industry defining campaign’s of the year.

Founded in 1978, the Caples celebrates the work of the most courageous practitioners in direct marketing: audacious creative leaders and the marketers they champion. Those whose work defines courageous: daring, unique, astounding. And those who use most every channel at their disposal to boldly ask customers to take action—to advocate, buy, click, share—and then track whether they did. They are internationally recognized as one of the premiere direct and digital award shows in the industry.

It’s the only international direct marketing awards for creatives judged exclusively by creatives—leaders from more than 30 agencies around the world who come together to judge entries on three key campaign components: the boldness of the concept, the logic of the execution, and the strength of the outcome. In other words, the most courageous creative solutions to today’s toughest marketing challenges.