Agency of the year

Proximity Worldwide names Worple as CEO and Dodds as global president

The newly created Omnicom Precision Marketing Group, today announced two management appointments at Proximity Worldwide. Doug Worple, currently Chairman of Barefoot Proximity in Cincinnati, has been promoted to the new role of Chief Executive Officer, overseeing strategic development for the network, its offer and its commercial performance. Mike Dodds, currently Managing Director of Proximity in Europe, will become Global President, reporting to Worple. Dodds will be responsible for new business, culture and talent development.

“Doug and Mike have successfully driven growth in their respective agencies, are fully embedded in the Proximity network and have the skills to take Proximity to the next level,” said Luke Taylor, CEO, Omnicom Precision Marketing Group. “This new dedicated leadership at Proximity Worldwide will ensure that the Network is increasingly focused on leveraging resources from across the entire Omnicom portfolio to deliver powerful solutions to clients.”

Dodds said: “This is a very exciting step towards the next stage of the Proximity story, but one that wouldn’t have been possible without the support and leadership of the AMV BBDO Group.”

“This is exemplified by the partnership and working relationship I’ve enjoyed with Cilla from the point at which she brought me into the group as CEO of Proximity in 2008.

“The great news is that collaboration and teamwork doesn’t rely on reporting lines but on relationships, so I’m confident that our agencies will continue to work as closely together going forward, as we have in the past.”

Worple is the founder of Barefoot Proximity in Cincinnati, which was acquired by Omnicom in 2008, and has served on the Proximity Worldwide Executive Team since then.  Dodds was the CEO of Proximity London for eight years, before being named Managing Director of Proximity Europe in 2015.