Agency of the year

The sky’s the limit! For the first time, Virgin Atlantic and Virgin Holidays join forces with Proximity London

It is with great joy that we can announce that, as part of a three month competitive pitch, Virgin Atlantic have named Proximity London as its customer engagement and strategic agency. Joining sister brand Virgin Holidays who appointed the agency in 2016.

Proximity will be tasked with putting the brands shared customers at the heart of their communication strategies for flights, holidays and the Flying Club loyalty programme.

The work will encompass strategy for comms, data and tech, CRM and creative. This streamlined, strategic agency role signals a departure from previous relationships as both organisations seek to bring more of its campaign implementation in-house.

“We have been really impressed with the work that Proximity London have produced for Virgin Holidays in the past 12 months, they really understand and capture the Virgin brand and its dedication to putting our clients first. We can’t wait to start working with them.” Michelle Robinson, Senior Manager CRM & Analytics, Virgin Atlantic Airways

“It was an incredibly close pitch, but it was Proximity’s strong strategic response to our business problems made them stand out. We look forward to working even closer with our sister brand in aligning our customer journeys.” Saul Lopes, Strategic Insights & Loyalty Manager, Virgin Holidays

“After working with Virgin Holidays for the last year and doing some great work for their pre-departure/sale comms it’s amazing to be able to build on this with Virgin Atlantic and Flying Club. The team can’t wait to get stuck in.” Mike Dodds, MD Europe, Proximity London